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ROBYN MATTHEWS

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There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services? Your brand is the core of your marketing, the central theme around your products and services.

Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory. In fact your brand needs to be powerful yukugh to rouse your

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